4 Basic Questions Of Pay Per Cick Advertising
by admin on Jun.29, 2010, under Press Release
There are a lot of questions you have to answer before you launch your Pay Per Click (PPC) search advertising campaign. Once you have the answers to such questions like “What search engine should I use?”, “How do I find related keywords?”, “How much do I need to bid”, and “How do I track clicks?” With the support of a reliable Pay Per Click management company, you will be guided how to play the PPC game right .
1. Which search engine should I use? Most PPC startups need between $10 and $25 of setup fee which can be applied to click throughs. They provide low minimal bids at $0.01 but have restricted search volumes that may generate only a few clicks every day. You can test the startup PPC engines but commit only the minimum setup fees. If they produce reasonable traffic, you could always advance your account. This way, you lessen your risk to only $10 to $25 per search engine.
Even so, more than a hundred Pay Per Click startups have appeared arising from Overture’s remarkable success with Pay Per Click marketing. Of the hundreds of PPC search engines, only a handful may actually have the search volume to generate a satisfactory number of clicks for your website. I suggest that you go to a proven and dependable Pay Per Click engine that have high search volumes that guarantee a high click through rate.
Overture and Google AdWords are the best in PPC advertising because they serve over 2 billion search queries every month. In addition, they can further touch a wider audience, producing more clicks for your site with their partnership with other major search engines like Altavista, Infospace and Netscape.
2. How do I find relevant keywords? Since you’re paying every time someone clicks on your ad, it just makes sense that you optimize your keywords to your target audience. When you type a keyword, it shows how many times the word has been searched. The more popular the keyword, the higher the click through rate will be. Pay Per Click engines have tools and software to help you find the most relevant keywords to bid on, so count on these to generate a list of similar keywords and their search counts across multiple Pay Per Click engines.
3. How much do I bid? The more popular Pay Per Click engines require a minimum bid of $0.50 while startup engines have $0.01. How much to bid depends on how much do you expect on your return of investment (ROI). If you bid $1.00 per visitor, and 1 in every 10 visitors purchases your product, your cost each sale is $10. So, if each sale of your product produces a $15 gross profit, then your net profit will be $5 ($15 gross profit minus $10 cost per sale). Your ROI, before non-marketing expenses is 50% (5% net profit/$10 cost per sale). Always price your bids to achieve a positive ROI. Sooner or later, you’ll learn how to lower your bids while still maintaining the same ranking or get a better position for a little more.
4. How do I track clicks? Tracking your clicks give you a more reliable picture of how well your PPC campaign is performing. Most of the time, you’ll notice that the number of clicks tracked by yourself is between 15% and 30% more than the clicks the PPC engine reports. This is because PPC engines have anti-cheating tools that prevent competitors from repeatedly clicking on your PPC ads and wasting your bid fees.
When you have the right answers to the above questions, your PPC search advertising campaign will be smooth sailing. Well, not instantly, but with the right PPC management company to guide you, a successful PPC campaign is not out of reach.
