PR Web Elite

Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists.  Don’t make the same mistake.

You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.  Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts.  A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message. 

Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you. 

So, where exactly is it that you can find a good list of targeted email leads?”  Your best bet is to start with diverse marketing methods and pay attention to your web traffic. The list below is similar to that suggested by various email marketing companies to enable success for your email marketing list development. 

1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. Be sure and put this opportunity on every page of your web site.

2.    Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers. 

3.    Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients.  Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).

4.    Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.  Most brokers will provide this service for an average of $.10 to $.15 for each email you send.

5.    Get out There and Hoof It – this is a great opportunity for students who are off during the summer.  Then students door-to-door, offering information exchange for e-mail addresses. 

6.Use an Online Contest — Everyone loves to enter free contests and this is an effective way to get free email addresses.  On contest entry forms request e-mail addresses as method of approval for contest entry.

7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out.Consider also using surveys and contests via email to entice prospects to provide contact information.

In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.

In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects.  For more information, see network online reviews for email marketing and list building tips and tricks.