PR Web Elite

A good email marketing campaign design results from several things.  Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.

Start with a simple newsletter.  The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.   However, a simple email is likely to hold a readers attention for only about four seconds.   So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. This now brings us to the ideal design of the newsletter or email.

What is most important is to establish an email marketing design that will strongly attract attention, but also hold it for an extended period of time.Typical recipients actually open a small fraction of emails received, and even those are mostly only briefly scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.

Because most emails are never opened, it is critical that your subject line stand out from the rest to ever have a chance.It is very good practice to use the readers name in the subject line, as well as in the salutation of the actual email message.   Your subject line must be presented in a way that clearly promises a unique and exeptional solution to a particular problem or issue.  Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.Spend a period of time writing down the subject lines that have convinced you to open an incoming email. Review them to gain an understanding of why they made you decide to actually open the email.

The proper use of colors and graphics can also help call your readers attention to key communication elements and messages.  At the same time, be sure that the colors do not impact the flow of the narrative in a negative by integrating them smoothly, and that any graphics employed have a clear purpose other than to simply be pretty or attractive.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.

Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly.   Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.  

Finally, your email marketing message must convey a clear and compelling call for action from the reader.  Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly.  For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.