Twitter - Definitely More Than a Popularity Contest For Website Promotion
by admin on Feb.08, 2010, under Uncategorized
As anyone concerned in website marketing will understand, Twitter is a wonderful tool for web site promotion.
Launched in 2006 in San Francisco and acquired by Google a year later, the one hundred forty-character microblogging phenomenon has since grown into a true-time short messaging service that works over multiple networks and devices.
The recent integration of Twitter updates into Google search engine results is the newest sign of how so much the social media service has return, and is employed by several web site selling corporations to update a large number of ‘followers’ with news as it happens.
However how does Google actually rank ‘tweets’ - and the way useful are they for search engine optimisation (SEO)?
Technology Review magazine recently revealed an interview with Google Fellow Amit Singhal, who explained that the quantity of followers belonging to a personal Twitter account will have an effect on how the account ranks in search engine results.
It is well documented that, among different factors, Google ranks internet pages on the quantity and quality of links they contain.
However, Mr Singhal, who led development of Google’s real-time search, said that in a very Twitter context, the quantity of people following someone is the same as the amount of links pointing to a page.
“In the case of tweets, the key is to identify ‘reputed followers’,” he told the magazine.
He added: “You earn reputation, and then you provide reputation. If lots of people follow you, and then you follow someone - then although this [new person] will not have lots of followers, his tweet is deemed valuable as a result of his followers are themselves followed widely.”
Twitter is unquestionably a lot of than a popularity contest, he concluded.
Mr Singhal conjointly explained how the use of hashtags in Twitter might be a proof of a lower quality tweet, serving as “red flags” to lower tweet quality and attract spam-like content.
In December Bloomberg BusinessWeek reported that Twitter’s content search deals with Microsoft and Google had earned it £15.3 million.
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